|Some things were never meant to be squeezed through tiny holes.|
Recently, I wrote a letter of complaint to Heinz regarding their Relish in a Squeeze Bottle Fiasco. Unfortunately, their online feedback form only allows for 258 characters....hardly enough to plead my case, so I opted to put it on my blog instead. Enjoy!
It's pretty rare that I take time out of my day to write about something that; in hindsight, is pretty trivial. But truthfully, it's bothered me for some time now and I thought I should let you know.
Relish in a squeeze bottle is one of the worst marketing ideas your company has had since coloured Ketchup (remember that? It was terrible too). You see, there's a fundamental flaw in the design. Taking something like an oobleck (that's a solid with liquid qualities much like quicksand) and expecting it to flow out of a spout like a liquid...has disastrous results. The solids of the relish clogs the spout but the liquid gushes out....all over your food.
Imagine if you will, a hot sunny day in June. Hot dogs have just come off the grill and they are cooked to perfection. You sit at the dinner table with the family and the meal begins. You begin to masterfully craft the art that will soon become your hot dog. You use architectural cunning and prowess to scaffold onions, cheese and tomatoes while forming complex lattices of Heinz Ketchup and Mustard. As the coup de grace, you reach for the Heinz Sweet Relish in the squeeze bottle....and watch as horror unfolds in front of your very eyes. The relish holds firm in the bottle, and your hot dog, your Mona Lisa of Grill Work....is saturated in vinegar, sugar and pickle juice. The hot dog is soaking wet....the bun is ruined and you are left staring at the travesty that was dinner.
Please tell your Relish Engineers to go back to the drawing board. If we can put a man on the Moon, we can certainly design a better delivery system for our Relish.
|How I felt after Hot-Dog-calypse|
The Can-eh-dian Kid